“His sport became a vehicle, “a platform” for him to reach a position to help change the world. That wasn’t the case when he started as an 18-year-old; but he had a driving force that kept him going. The more he did it, the more he found out why. He was a sensitive man and a thinker who carried a lot in his head. He saw the real world and he could see there was so little he could do to change any of it. So his approach was to change himself.”

This message, ‘YOU be the change you want to see in the world’, was Gandhi’s.





Together, one mind, one heart, one life, one small step at a time, let’s link hands and march into a new tomorrow, a better and brighter future. TOGETHER we can do it”


TOGETHER, one mind, one heart, one soul, one small step at a time, we can make some difference towards a better world, a brighter tomorrow

dawn best


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Senna Knew Winning Isn’t Everything!

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Senna loved winning too, of course: he was obsessed by it as champions are. But what separates him is that he came to realise there was more to life – and that is why people are making films about him today. He had the visionary mystique to know in a world of plenty you do not have to have ‘have-nots’ to have ‘haves’.

His trainer Josef Leberer told me: “During my first year with Ayrton we were driving through Sao Paulo when we saw a favela and I asked how he felt when he saw these people. He said it was very hard for him and it hurt a lot, but that you have to be powerful to effect any real change and he was not there yet.

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“Together, one mind, one life (one small step at a time), let’s see how many people (and lives) we can encourage, impact, empower, enrich, uplift and perhaps even inspire to reach their fullest potentials…and strive for and perhaps one sunny day even achieve their wildest dreams.”

The Mind of a Great Racing Driver: An Interview with Ayrton Senna

The Mind of a Great Racing Driver: An Interview with Ayrton Senna


Ayrton (Japanese GP 1989)